What does DisclosAI check for on a dealership website?

DisclosAI scans dealership websites for FTC pricing and advertising compliance issues including: undisclosed fees and hidden charges, missing required disclaimers, deceptive monthly payment advertising, unsubstantiated savings claims, non-compliant certified pre-owned language, and missing documentation fee disclosures.

How does DisclosAI help car dealerships avoid FTC fines?

DisclosAI automatically scans your dealership's website and identifies potential FTC violations before regulators do. The platform flags specific listings, pricing pages, and advertising copy that may violate the FTC Act or the FTC's guidance on automotive advertising. Dealers receive a detailed report with actionable findings they can address proactively.

Is there a free trial or free audit available?

Yes. DisclosAI offers a free first compliance audit for any dealership website. Submit your dealership name and website URL to receive a full findings report within one business day.

What is the FTC Combating Auto Retail Scams rule?

The FTC CARS Rule is a federal regulation targeting deceptive practices in car dealership advertising and sales. It requires clear disclosure of the offering price, prohibits bait-and-switch tactics, and mandates transparency around add-on products and financing. DisclosAI helps dealerships identify advertising content that may conflict with CARS Rule requirements.

FTC Enforcement Active

The fine print is where the fines live.

DisclosAI scans your dealership websites for FTC pricing violations before a regulator does — automatically, weekly, per rooftop.

Built by automotive insiders with 10+ years in the industry.

Request a free audit → ▶ Watch the AI in action View sample audit report →

↑ hover a flag to see the violation

mapleridgemotors.com/inventory/2024-f150-xlt

Maple Ridge Motors — Maple Ridge, WA

2024 Ford F-150 XLT SuperCrew 4×4

New Sport Appearance Pkg

12 miMileage

Oxford WhiteExt. Color

Black 18" AlloyWheels

3.5L EcoBoostEngine

#MRM24F012Stock #

Auto 10-spdTransmission

4WDDrivetrain

$42,9951

Internet Price

MSRP $47,795

You save $4,800 vs. MSRP3

As low as $389/mo2 · 72 mo. financing · Est. $4,500 down

*Internet price excludes doc fee ($599), nitrogen tire fill ($399), paint protection film ($895), and all taxes, title & license. †Payment based on approved credit, 6.9% APR, 72-mo term, $4,500 down. ‡Savings vs. original window sticker MSRP.

DisclosAI Audit Log — 3 violations flagged

PRICE

Advertised price excludes mandatory fees

$1,893 in unavoidable fees (doc, nitrogen, paint protection) not included in the listed price. FTC requires the all-in price to be advertised.

PAYMENT

Monthly payment ad missing required disclosures

"As low as $389/mo" must be accompanied by the APR, loan term, and down payment in equal size. None are shown.

SAVINGS

"You save" claim has no disclosed basis

"You save $4,800 vs. MSRP" — the MSRP used as the baseline must be identified and must reflect a price the vehicle was recently offered at.

Missing APR disclosure on payment ad Doc fee not disclosed in advertised price "As low as" payment missing required terms Savings claim vs. unverifiable MSRP Add-on fee hidden in footnote CPO language deviating from OEM standard Financing term not clearly disclosed Internet price excludes mandatory fees Missing APR disclosure on payment ad Doc fee not disclosed in advertised price "As low as" payment missing required terms Savings claim vs. unverifiable MSRP Add-on fee hidden in footnote CPO language deviating from OEM standard Financing term not clearly disclosed Internet price excludes mandatory fees

What dealers are saying

★★★★★

Found 11 violations on our specials page we'd had live for 6 months. Our marketing team fixed them the same day. Worth every penny for the peace of mind alone.

General Manager

Franchise dealer group, Pacific Northwest

★★★★★

We assumed our ad agency was handling compliance. The free audit showed three payment ads missing APR disclosures. That's exactly the kind of thing the FTC flagged dealers for this year.

Dealer Principal

Independent dealer group, Southwest

★★★★★

I manage compliance across eight stores. DisclosAI replaced a manual review process that took us two days a month. Now I get a report every week without lifting a finger.

Compliance Director

Multi-rooftop dealer group, Midwest

How it works

Audit on autopilot.

Think of it like a compliance inspector that reads every page of your website — automatically, every week — and hands you a plain-English list of what needs to be fixed. No IT setup. No legal degree required.

Live demo Watch the AI scan a live VDP See how DisclosAI flags violations on a real vehicle listing in real time

→

01 — Submit

You give us your website

Just enter your dealership's website address — the same URL your customers type to find you. That's it. You don't install anything, connect any systems, or touch your website at all. Submit one rooftop to start — we'll take it from there.

02 — Scan

We read every page like a regulator would

DisclosAI visits every page of your website — inventory listings, specials pages, financing pages, and disclaimers — and reads them the same way an FTC investigator would. It looks for prices that exclude fees, payment ads missing required disclosures, savings claims that don't hold up, and fine print that's missing or buried. No humans involved. It runs automatically on your schedule.

03 — Report

You get a clear list of what to fix

Within one business day you receive a report written in plain English — not legal jargon. Each issue shows exactly which page has the problem, what the violation is, why it matters, and what to do about it. You forward it to your marketing team or web provider and it gets fixed. No guesswork, no attorney required to interpret it.

Optional — Whitelist

Unlock 100% page coverage

Some dealership websites use bot-protection services (like Cloudflare or Dealer.com's WAF) that can block automated scans before they reach your inventory pages. To guarantee full coverage, simply ask your web provider to whitelist our scanner's IP address — a one-time, two-minute change on their end. Without it, we still catch the majority of violations; with it, every single page on your site is audited.

What we check

16 violation categories. Every scan.

Every audit checks all 16 categories — nothing is skipped. Each item below is something the FTC has cited dealers for in enforcement actions.

✓Advertised price includes all required fees

✓Monthly payment ads show APR, term & down payment

✓"You save" claims are accurate vs. actual MSRP

✓Finance terms and APR are correct and complete

✓Doc fees and dealer fees are clearly disclosed

✓Add-ons and protection products are itemized

✓Specials and offers aren't expired or outdated

✓Lease vs. purchase offers are clearly labeled

✓Trade-in value guarantees have proper disclaimers

✓Offer conditions and eligibility are stated upfront

✓Fine print is readable and not buried

✓"Free" offers include what's actually required to qualify

✓"Best price" and "lowest price" claims can be backed up

✓Manufacturer rebates and incentives are accurately stated

✓Advertised vehicles are actually available at that price

✓MSRP comparisons use the correct sticker price

How we compare

DIY vs. DisclosAI vs. Outside Counsel

Three ways dealers handle compliance. Only one runs while you sleep.

Option 1

DIY / Manual

Staff time — $500–$2k/mo equivalent

✓ No software cost
✓ No third-party access needed
✗ Relies on someone remembering to check
✗ Misses new inventory pages as they go live
✗ No systematic coverage — spot checks only
✗ Doesn't scale across multiple rooftops
⚠ Violations live on your site between reviews

Best fit for most dealers

Option 2

DisclosAI

From $199/rooftop/mo — less than one attorney hour

✓ Scans every page, every week — automatically
✓ Flags exact page, listing, and violation type
✓ Plain-English report your team can act on
✓ Covers new inventory as it goes live
✓ No login, DMS access, or IT setup required
✓ Scales across your entire dealer group
✓ Group pricing available for 3+ rooftops

Option 3

Outside Counsel

$500–$5,000+/mo per engagement

✓ Deep legal expertise
✓ Can represent you in enforcement actions
✗ Expensive — billed by the hour
✗ Reactive, not proactive
✗ Doesn't monitor your live website continuously
✗ Spot checks, not full-site scans
⚠ Best used alongside automated monitoring

Pricing

Per rooftop. Per month.

Less than an hour of outside counsel per store — for continuous, automated compliance monitoring.

Baseline

^$249

per rooftop / month · Monthly scans

Monthly full-site audit
16-category violation check
HTML + Excel compliance report
Email delivery
1 rooftop

Get started

We've heard the objections.

We already have outside counsel handling compliance.

Attorneys review contracts, financing documents, and consent orders — they don't crawl your website every week looking for pricing violations. DisclosAI monitors your public-facing advertising continuously, so your legal team focuses on strategy instead of chasing down your marketing team's latest specials page.

Our marketing agency is responsible for this.

Agencies write and design your ads. They're not typically reviewing them against FTC enforcement standards, and they don't carry the liability when something goes wrong — you do. DisclosAI gives you independent verification that what your agency published is actually compliant.

Is this a legal service? Are you lawyers?

No. DisclosAI is a monitoring and risk-identification tool, not a law firm. We flag potential issues based on FTC guidance and advertising standards. What you do with those findings — and whether you need legal counsel to address them — is entirely up to you. We always recommend working with qualified counsel on remediation.

How is this different from what we're already doing?

Most dealerships do compliance reviews once or twice a year — if at all. DisclosAI runs weekly. Your website changes constantly: new inventory, new specials, new payment promotions. A violation that wasn't there in January could be live right now. We catch it before anyone else does.

What happens after I get the report?

You forward it to your marketing team or web provider and they fix the flagged items. Most issues are simple copy or disclaimer changes — no major redesign required. We write the report specifically so a non-lawyer can act on it without needing an interpreter.

The fine print is where the fines live.

Audit on autopilot.

16 violation categories. Every scan.

DIY vs. DisclosAI vs. Outside Counsel

Per rooftop. Per month.

We've heard the objections.

Don't wait for a warning letter.